Arteria Bakery

The first bite gives way from a crisp crust to a soft, fluffy interior. At the Asakusa branch, the contrast in textures is a highlight of the melon bread. People who have tried the plain version describe a crisp cookie-like topping, a tender centre and a pleasantly restrained sweetness. Start with the classic Plain Melon Bread, perhaps with a coffee alongside.

For a more indulgent treat, there are strawberry versions and melon bread filled with whipped cream. One diner who tried the strawberry melon bread enjoyed the contrast between its crisp exterior and fluffy centre, as well as the balance of sweetness from the cream and strawberry. The menu also features a version combining bitter chocolate and whipped cream, and another pairing plain dough with strawberry whipped cream.

If you prefer something less sweet, Matcha Melon Bread is another option. Someone who chose it noted its initial crisp bite, light texture and moderate sweetness. For a cool, creamy contrast, try Melon Bread Ice Cream, served with vanilla ice cream.

Takeaway is available, so you can pick up a pastry to enjoy as you explore Asakusa.